Dallas — Bonchon, a global leader in Korean fried chicken, has added new appointments to its development team as it doubles down on U.S. and international expansion. Industry veteran David Wheeler (pictured here) has joined the company as vice president of development, while Michel Haddad has been appointed director of design and construction.
“David brings the kind of franchise development expertise and industry relationships that are essential to driving Bonchon’s next phase of growth,” says CEO Suzie Tsai. “He will pursue ambitious multi-unit operators in high-potential markets as we focus on our most successful restaurant format and brand continuity.”
Wheeler brings more than 25 years of experience leading growth and expansion for global multibillion-dollar and emerging franchise organizations. Previously, he led development for brands such as Salata, Pollo Campero, Schlotzsky’s and Cinnabon.
In his role at Bonchon, Wheeler will oversee all aspects of franchise development and expansion, including site selection, construction, openings, cross-functional support and more.
Haddad previously held leadership roles at Drive Shack and Sun Holdings, which includes Burger King, Popeyes, Arby’s, McAlister’s, IHOP, Applebee’s, Papa Johns, Taco Bueno and more. He has led design and construction projects across the U.S. and internationally, with a strong focus on quality management, cost efficiency and team collaboration. At Bonchon, Haddad will ensure the efficient, timely and cost-effective buildout of new restaurants while upholding brand standards and quality.
Bonchon broke franchising records in 2024 in terms of deals sold and expects 2025 to be another strong year. It is looking to grow in 15 priority expansion markets, including Chicago, Kansas City, Los Angeles County, Omaha and San Antonio. The goal is to expand from nearly 500 to 1,000 restaurants in the next 5 years.
South Korea-born Bonchon, which translates as “my hometown,” was established in the United States in 2006 and is known for its hand-battered, double-fried, crispy Korean fried chicken. For more information, visit www.bonchon.com and www.franchising.bonchon.com.
SOURCE: Bonchon