San Francisco — Brilliant Earth Group, Inc., an innovative, global leader in ethically sourced fine jewelry, is opening its first street-level showroom in New York City. The showroom is located at 255 Elizabeth St. in Nolita and expands the company’s retail footprint to 4 locations in the New York metropolitan area and 39 overall.
The inviting floorplan includes a jewelry try-on bar, offering customers a hands-on and engaging holiday shopping experience and includes dedicated private spaces for the company’s signature one-on-one bridal and fine jewelry appointments.
“We are committed to serving our customers where they live and shop, ensuring that our personalized and joyful shopping experience is always within reach,” says Beth Gerstein, co-founder and CEO. “Opening our doors in this vibrant Nolita neighborhood, particularly during the holiday season, is an exciting step forward for us, and we look forward to serving this dynamic community.”
The opening of the Nolita showroom provides customers in the greater New York metropolitan area with two convenient options in Manhattan, along with additional locations in Brooklyn and at the Roosevelt Field Mall on Long Island.
“This new location is an important milestone in our brand’s evolution,” says Pam Catlett, chief brand officer. “As our first street-level location in New York, we’re delighted to bring our distinct bridal, wedding and fine jewelry collections to more consumers. We are thrilled to be in this vital New York City neighborhood that’s always been a center of style and self-expression.”
Brilliant Earth is a digitally native, omnichannel fine jewelry company and a global leader in ethically sourced fine jewelry. Headquartered in San Francisco and Denver, Brilliant Earth was founded in 2005 and has 39 showrooms across the United States and has served customers in over 50 countries worldwide. For more information, visit www.BrilliantEarth.com.
SOURCE: Brilliant Earth