British Brand NEOM Wellbeing Opens First U.S. Store

by Katie Lee

New York City — NEOM Wellbeing, the UK’s award-winning wellbeing brand renowned for its 100% natural fragrances, has officially opened its first U.S. retail store in New York City. The debut “Wellbeing Hub” is located on Bleecker Street in the West Village. Expanding from its UK roots, as well as across a portfolio of freestanding Wellbeing Hubs, the British-born brand will add the ‘city that never sleeps’ to its growing roster.

The 481-square-foot Wellbeing Hub, located at 395 Bleecker St., has been designed as a sanctuary to escape the city, a stress-free haven, bringing New Yorkers an immersive wellbeing experience.

“What a moment for our NEOM Wellbeing brand!” says Nicola Elliott, founder of NEOM Wellbeing. “I am really excited to be building upon our British heritage and taking our 100% natural fragrances that boost your wellbeing to New York. I’m looking forward to spending more time in the West Village neighborhood and helping the community of New Yorkers with their wellbeing journey to better sleep, less stress, more energy and a boosted mood.”

The Hub will also offer complimentary hand and arm massages, in-store demonstrations and samples of the brand’s wellbeing hero products and new launches.

SOURCE: NEOM Wellbeing

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