New York City — On Oct. 20, British cult-favorite jewelry brand Astrid & Miyu opened its second U.S. store, located in the heart of New York City on Madison Avenue. Following the success of its U.S. debut in New York City’s West Village, this expansion marks a milestone in the brand’s global growth and continued commitment to building meaningful communities through experiential retail. Astrid & Miyu expects additional U.S. expansion, with plans to open in Los Angeles early next year.
Founded in 2012, Astrid & Miyu was born in a Notting Hill flat with a mission to revolutionize the way people experience jewelry. Over a decade later, the London-based brand has earned a devoted global following for its purpose-driven ethos, unique in-store experiences including piercing, welding and tattoos, and its dainty, stackable designs.
“Opening our second U.S. location on Madison Avenue feels like a natural expansion for us. We’ve always been passionate about creating beautiful spaces that go beyond jewelry — places where our community can come together, express themselves and feel at home,” says Connie Nam, founder of Astrid & Miyu. “New York has embraced us in such a remarkable way, and we’re so excited to continue growing with our customers here.”
The new storefront will continue to embrace the brand’s signature London style, inviting customers to discover and personalize jewelry within an inviting, inclusive and Instagrammable space. From in-house designed collections to expert services, Astrid & Miyu invites everyone to be a part of its growing global community.
Astrid & Miyu has nearly 30 stores in the UK, Amsterdam, Ireland and New York, with plans to expend in Los Angeles in 2026. For more information, visit https://us.astridandmiyu.com/.
SOURCE: Astrid & Miyu