Dallas — Bruegger’s Bagels, known for its authentic New York-style bagels and signature egg sandwiches, and Jamba Juice, a leading better-for-you specialty beverage brand, will open the first of several planned co-branded stores in early March in Melrose, Mass.
“We tested the concept near the University of Connecticut campus, and it really demonstrated the power of this partnership,” says Paul Carolan, president of Bruegger’s Bagels. “With our Melrose location, we’ve expanded on what we’ve learned, adding a new service model and interior design, extended hours of operation, as well as premium menu extensions to enhance the guest experience even further.”
“Bruegger’s Bagels’ loyal following in the Boston area provides a great opportunity for us to introduce Jamba Juice in concert with a local favorite that has been serving the market for more than 30 years,” says David Pace, CEO of Jamba, Inc. “The combination of the two brands will offer guests a unique variety and even more reasons to visit for breakfast, lunch, late afternoon snacks, dinner and beyond.”
Several other co-branded locations are currently under construction in Massachusetts and Pennsylvania, with plans in the works for additional stores in the pipeline.
Bruegger’s Enterprises, Inc. (BEI), a leader in the fast-casual restaurant segment, operates more than 275 Bruegger’s Bagels bakeries in North America. Founded in 1983, BEI is headquartered in Dallas.
Jamba, Inc., owns and franchises Jamba Juice stores through its wholly owned subsidiary, Jamba Juice Company. Jamba Juice Company is a leading restaurant retailer of better-for-you, specialty beverage and food offerings. As of September 29, 2015, there were 884 store locations globally. There were 94 company-owned and -operated stores and 720 franchise-operated stores in the United States, and 70 franchise-operated international stores.
SOURCE: Bruegger’s Bagels