BurgerFi Opens Better Burger Lab in New York City

by Katie Lee

New York City – BurgerFi® is reopening in the heart of New York City on April 4 with the unveiling of its highly-anticipated Better Burger Lab™ on the Upper East Side. The Better Burger Lab is the first of its kind for the brand, bringing guests a delicious and unique experience where they can taste-test products — and provide feedback — that will not be available elsewhere.

“We know, as a brand, that guests are looking for unique dining experiences, which means we need to go where the guest is in life. That’s why we created the Better Burger Lab™ in our flagship restaurant to craft distinctive experiences and get real-time feedback from guests,” says Carl Bachmann, CEO of BurgerFi International. “The Better Burger Lab™ will be the launching pad for innovation we plan to introduce across our system. Guests can try our new Fried Chicken Sandwich as a sneak peek preview only in NYC and our Breakfast Everything Bagel Burger is an exclusive NYC store product offering.”

For more information, visit www.BurgerFi.com.

SOURCE: BurgerFi International

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