Cabela’s® Plans New Store in Green Bay, Wisconsin

by Nate Hunter

Sidney, NE — Cabela’s Incorporated, with 36 stores in the U.S. and Canada, plans to open a new location in the Green Bay, Wis., area in 2013. Construction will begin this fall.


Sidney, NE — Cabela’s Incorporated, a leading outfitter of hunting, fishing and outdoor gear, plans to bring the Cabela’s retail experience to customers in the Green Bay, Wis., area.

Construction is scheduled to begin this fall and Cabela’s plans to open the store in summer 2013. It will be Cabela’s third store in Wisconsin, joining the Prairie du Chien and Richfield locations. The company also operates a distribution center in Prairie du Chien.

The approximately 100,000-square-foot store will be located in the Titletown Development area being developed in conjunction with the Green Bay Packers. The store will be located near Lambeau Field in the Village of Ashwaubenon in Brown County.

“Wisconsin is full of people who are passionate for the outdoors, people who share the Cabela’s lifestyle, and who are known for their loyalty and dedication to sports. It’s a wonderful area to expand our retail footprint,” says Cabela’s CEO Tommy Millner. “We’ve had great success with the Prairie du Chien and Richfield retail locations, and we expect a very bright future in Green Bay.”

The store will be built in Cabela’s next-generation layout, designed to surround customers in an outdoor-like experience with dynamic wildlife displays. The store will include a large mountain replica featuring North American game animals re-created in their natural habitat, a gun library, aquarium, bargain cave, boat shop and deli.

Cabela’s currently operates 36 retail stores across the United States and Canada and will open a location in Saskatoon, Saskatchewan, Canada, on May 10. Cabela’s also has announced plans to open stores in Charleston, W.Va.; Rogers, Ark.; and Union Gap, Wash., later this year. Additionally, in 2013, the company plans to open stores in Grandville, Mich.; Columbus, Ohio; Louisville, Ky.; Thornton, Colo.; and Lone Tree, Colo.

Cabela’s Incorporated, headquartered in Sidney, Neb., is a leading specialty retailer of hunting, fishing, camping and related outdoor merchandise since 1961.



SOURCE: Cabela’s Incorporated

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