New York City — CAMP, the East Coast family favorite that has reimagined the retail experience, is opening its first flagship store in Los Angeles as part of its national expansion. Part toy store, part activity destination, CAMP helps families answer the question, “What should we do today?” The retailer is bringing its unique combination of play, product and programming to L.A. families; this new Century City location will be CAMP’s ninth store and the first of many on the West Coast.
Opening on April 23rd, the 7,000-square-foot location will feature a curated ‘Canteen’ where families will shop for their favorite toys, gifts, books and accessories for all ages. Here, guests will discover CAMP’s signature ‘Magic Door,’ a speakeasy-style pivoting wall that leads to interactive themed experiences that change seasonally. CAMP will open with its signature theme, Base CAMP, an immersive summer camp-themed experience where kids will go from cabin to cabin, enjoying signature arts & crafts, sports, dance, theater, friendship and fun!
“When we open new locations we are doing more than just opening a store, we are entering a new community. Families have very few places that become part of their routine where they can have fun, escape and build memories together,” says Ben Kaufman, CAMP’s founder and CEO. “Los Angeles has been at the top of our wish list for several years, and we are incredibly excited to build our community on the West Coast.”
CAMP has also partnered with Barbie® and RVshare to create one-of-a-kind experiences designed specifically for our L.A. community, from an in-store Barbie® themed disco cabin to a cool interactive RV campsite. For more information, visit https://camp.com/locations/los-angeles.
Launched in December 2018, CAMP operates nine retail locations in New York, New Jersey, Massachusetts, Texas, California and Connecticut. For more information, visit www.CAMP.com.
RVshare is the first and largest peer-to-peer RV rental marketplace. With more than 100,000 vehicles available, RVshare’s diverse inventory ranges from affordable travel trailers to luxury motorhomes and can accommodate any outdoor adventure, whether it’s a weekend of camping or a cross-country tour of national parks. For more information, visit www.rvshare.com.
Founded in 1945, Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. Iconic brands include Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA. Mattel operates in 35 locations and its products are available in more than 150 countries. For more information, visit www.mattel.com.
SOURCE: CAMP