Toronto — Canadian retail brand Joe Fresh plans to open almost 700 dedicated Joe Fresh shops within the newly renovated jcpenney stores across the U.S., beginning in April 2013.
Toronto — The Joe Fresh brand, providing fresh fashion at a fresh price, plans to open almost 700 dedicated Joe Fresh shops within the newly renovated jcpenney stores across the U.S. Rolling out in April 2013, the shops, designed by the Joe Fresh team, will range from approximately 1,000 to 2,500 square feet and will debut with women’s apparel. The partnership will provide the Joe Fresh brand, Canada’s largest apparel brand*, with significant expanded U.S. national brand exposure and complementing its six stand-alone stores in New York and New Jersey.
“We are extremely proud to partner with one of America’s most iconic department stores, especially as they embark on a retail transformation headed by visionary CEO Ron Johnson,” says Joe Mimran, creative director of the Joe Fresh brand for Loblaw Companies Limited.
The Joe Fresh shops, exclusively inside jcpenney, will have the same clean, simple design consistent with existing Joe Fresh stand-alone locations, including the brand’s signature orange logo and colorful campaign imagery.
* The Joe Fresh brand is the Number 1 apparel brand in Canada in terms of both units and dollars, according to May 2012 NPD data.
The Joe Fresh™ brand is available in more than 300 locations across Canada, including 12 stand-alone and studio stores and six U.S. locations in New York and New Jersey. For more information, visit joefresh.com.
Loblaw Companies Limited, Canada’s largest food retailer, is a subsidiary of George Weston Limited.
J. C. Penney Company, Inc. has 1,100 jcpenney stores. For more information, visit jcp.com.