Casey’s Unveils New 3-Year Strategic Plan

by Katie Lee

Ankeny, Iowa — Casey’s General Stores, Inc. has announced its new 3-year strategic plan. Building on the last plan, this strategy leverages Casey’s resilient business model, expanding footprint, guest-centered convenience and restaurant-quality food as a road map to further differentiate Casey’s from competitors and position the company as a top retailer.

“Casey’s has delivered exceptional performance over the last 3 years, growing our inside same-store sales by 6.5% this past fiscal year, and expanding our footprint by over 350 stores since 2020,” says Darren Rebelez, Casey’s president and CEO.

Through its new 3-year strategic plan, Casey’s is building on historic strengths and articulating areas of further opportunity, focused on several key initiatives, including:

Grow Store Count: As the nation’s third largest convenience store retailer with over 2,500 stores in 16 states, Casey’s will continue to grow its footprint to have the right stores in the right locations with the right products to meet guests’ needs. Through organic growth and acquisitions, the company is targeting the addition of 350 stores by the end of fiscal year 2026.

Enhance Digital Technology: Building on the success of Casey’s Rewards, now with more than 6.5 million members, Casey’s will offer more contemporary and personalized ways to engage guests through digital technology, including a refreshed Rewards platform.

Enhance Operational Efficiency: Across the organization, Casey’s new strategic plan will enable operational improvements that drive efficiency and decrease costs through data-driven decision-making. In addition, Casey’s is implementing new digital store tools for team members and guests to improve speed and lower operating costs.

“We have made significant progress in evaluating how things get done in our stores and working to make it easier to run our stores and serve our valued guests. I appreciate the continuous improvement initiatives our teams have taken on, and we look forward to continuing to improve our operations,” says Rebelez.

Casey’s is a Fortune 500 company operating over 2,500 convenience stores. Founded more than 50 years ago, the company has grown to become the third-largest convenience store retailer and the fifth-largest pizza chain in the United States. For more information, visit




SOURCE: Casey’s General Stores, Inc.


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