Cesar Opens First U.S. Flagship Store

by Katie Lee

New York City — Italian luxury brand Cesar has added New York to its list of flagship cities, which includes Milan, Genoa, Paris and Cannes. The high-end kitchen manufacturer, known for its high-tech, expertly crafted modern kitchen designs, has opened a showroom on 23rd Street in the heart of the Flatiron district.

“We are very proud to open the Cesar flagship store in New York, the very first in U.S. We could not miss such an important marketplace,” says Gina Cester, CEO of Cesar Arredamenti. “Cesar New York will serve as a window to show our world and collections, and also act as a new platform to create collaborations with interior designers, architects, final customers.”

Cesar’s manufacturing processes take place in Italy, inside the vast production plant in Pramaggiore, where attention to each component and each phase of the production process guarantee total quality.

The New York space conveys a calm, serene feel. Five unique kitchen designs have been realized against a backdrop of a welcoming warm grey color that extends from the walls — for which a slightly rough paint with a grainy surface texture has been chosen — to the brushed oak flooring stained in the same shade. The Flos lighting system enhances the excellence of the materials used for the various kitchens on display.

Founded in 1969 in Pramaggiore (Province of Venice) when Sante Vittorio Cester’s workshop was transformed into a modern business, Cesar Arredamenti has made a name for itself in the global market, distinguishing itself as one of the most important kitchen cabinet manufacturers. For more information, visit www.cesar.it.

SOURCE: Cesar New York

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