Christy Sports Exits New Mexico Region, Will Close 6 Locations

by Katie Lee

Lakewood, Colo. — Christy Sports, a premier outdoor rental and retail service provider, will close all store locations in New Mexico, effective upon the conclusion of the 23/24 winter ski season. Christy Sports currently operates six total stores in New Mexico, including four locations in Taos Ski Valley under the banners of Cottam’s, Alpine Xtreme and Bootdoctor’s, one location in downtown Taos under Cottam’s and one seasonal location in Santa Fe under Cottam’s.

The company made the decision to exit New Mexico to prioritize investment in more profitable regions. Christy Sports opened new stores this winter in Aspen and Telluride, Colo., where market conditions are more favorable for expansion.

Christy Sports’ location in Steamboat Springs, Colo.

“Christy Sports is focused on making decisions that are in the best interest of our overall company,” says Pete LaBore, chief executive officer at Christy Sports. “We have loved serving guests in New Mexico the last 5 years. Unfortunately, we made the difficult decision to leave based solely on financial performance at no fault of the passion and effort of our employees and teams.”

Christy Sports acquired the majority of its New Mexico locations in late 2018 through an acquisition from the Cottam’s family.

“We have been so proud to continue the legacy established by these stores in service of the guests living in and visiting Taos and Santa Fe the last 5 years,” says Dan Fox, chief operations officer of stores. “We have made incredible friendships with the staff and will be supporting our employees through this transition.”

Christy Sports will be transitioning its seasonal staff as typical, in accordance with the end of winter season. As part of the New Mexico store closure process the company will also help all full-time staff explore opportunities at other Christy Sports locations.

Bootdoctor’s remaining location in Telluride, Colo., will continue normal operations serving guests in that market.

Christy Sports is actively in talks with interested parties in the New Mexico market about selling the locations that are set to close.

Christy Sports was founded in Colorado in 1958. Headquartered in Lakewood, Colo., today it has more than 50 locations in Colorado, Utah, Washington and Montana.

SOURCE: Christy Sports

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