Chicago — Craveworthy Brands, an innovative fast-casual restaurant platform company with 12 brands under its umbrella, has a new addition to its portfolio with the acquisition of Sigri Indian BBQ. Craveworthy Brands is also the parent company of Bd’s Mongolian Grill, Dirty Dough, Flat Top Grill, Genghis Grill, Krafted Burger Bar + Tap, Lucky Cat Poke Co., Pastizza Pizza & Pasta, Scramblin’ Ed’s, Soom Soom Mediterranean, The Budlong Southern Chicken and Wing It On!
The company will infuse its operating procedures, marketing strategies and finance processes to optimize restaurant operations and elevate Sigri’s presence nationally through a strategic franchise growth plan. Founded in New Jersey and currently operating at two locations in Newark and North Brunswick, Sigri’s menu features an array of crafted and prepared meats, veggies and freshly baked naan served in a variety of bowls or Kothi rolls.
“With a growing appetite for high-quality ethnic concepts like Indian barbecue, we see remarkable potential for Sigri’s expansion throughout the country. Sigri’s authenticity and innovative service model truly marks the brand as a pioneer in this fast-casual category,” says Gregg Majewski, CEO and founder of Craveworthy Brands. “Embedding the Craveworthy team along with our systems and processes into the concept will fuel a new era for Sigri. It’s undoubtedly a growth concept that truly complements the brands in our portfolio.”
Founded in 2022, Craveworthy Brands is a hospitality-first company who continues to expand its presence nationally, projecting $1 billion in systemwide sales within approximately 5 years. Throughout 2024, Craveworthy plans to acquire additional brands, open nearly 17 corporate locations and open more than 60 virtual restaurants. For more information, visit www.craveworthybrands.com and www.craveworthybrands.com/franchising.
Sigri Indian BBQ takes the ancient tradition of cooking on clay stoves, known as a ‘sigri,’ to the modern world of quick service. For more information, visit www.SigriBBQ.com.
SOURCE: Craveworthy Brands