Crocs Launches New Branded Retail Store Design in 3 U.S. Malls

by Nate Hunter

Niwot, CO — Crocs, Inc. opens the doors to three new concept stores this week. The new shops are located in Bloomington, Minn.; Austin, Texas; and Durham, N.C.


Niwot, CO — Crocs, Inc. opens the doors to three new concept stores this week. The new shops are located in three busy shopping destinations: Mall of America in Bloomington, Minn.; Barton Creek in Austin, Texas; and Streets at Southpoint in Durham, N.C.

From brand interpretation to visual merchandising elements, Crocs’ new store design provides a retail experience rather than just a retail space. Crocs worked with leading architecture and design firm Callison to create unique design elements including:

• An iconic entryway and strategically located visual merchandising areas within the storefront.

• An engaging, fun and high-touch environment.

• An intuitive store that is easily navigated.

“This new concept store is a key part of our long term strategic plan,” says John McCarvel, president and CEO of Crocs, Inc. “Moreover, we’ve delivered a store design experience that capitalizes on the existing connection between the Crocs brand and its core customer base, while also attracting new customers less familiar with the brand.”

“Our design teams work with innovative retail leaders around the world to provide comprehensive design services that impact their business goals,” says MJ Munsell, principal of global retail at Callison. “The partnership with Crocs is a perfect example of how the collaboration was able to deliver a new branded retail concept by managing all aspects of the design. The result is a concept that feels like a journey taking customers through lifestyle vignettes that help them discover Crocs in a whole new way.”

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SOURCE: Crocs, Inc.

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