New York City — David Yurman, a premier American jewelry designer, has reopened a new and expanded boutique in Boston’s luxury shopping destination, Copley Place.
Designed by David and Sybil Yurman, the boutique reflects the brand’s aesthetic and the family’s unique artistic expression. The entrance lobby features a heritage wall that visually narrates the Yurmans’ journey from art to jewelry with examples of David’s early sculptures and wearable art pieces alongside more current designs.
The 2,500-square-foot store’s interior was inspired by the colors of the brand’s most iconic gemstones and the hues in Sybil Yurman’s paintings hung throughout the space. These subtle shades were introduced sparingly in the boutique through the use of rich fabric upholstery covering various vintage and custom-made furnishings. In the main sales area, Mayflower plaster motifs, the Massachusetts State Flower, were hand-applied over white gold leaf and are featured on decorative panels, offering a subdued elegance.
Other distinct features include the use of wood plank formed concrete on the store’s façade, a men’s jewelry area and a private salon. The men’s area has a masculine feel created through the use of darker materials and found objects. Vintage furniture and decorative elements alongside simple, natural materials are a nod to Evan Yurman’s creative workspace and men’s showroom, Noumenon, in New York.
Founded by two artists, David and Sybil Yurman, in New York in 1980, David Yurman collections are available at 47 retail and concession locations throughout the United States, Canada, France and at over 350 locations worldwide.
SOURCE: David Yurman