David’s Bridal Promotes 4 Leaders to Senior Leadership Teams

Conshohocken, Pa. — David’s Bridal, the nation’s leading bridal and special occasion authority, has named the internal promotions of Andrea Dauphinee to senior vice president, human resources; Heather Braddock to the newly created role of vice president, digital solutions; Heather McReynolds to vice president, general merchandising manager, bridal and dresses; and Rich McGrath, vice president, learning, development and field human resources.

Dauphinee has been with David’s Bridal for 3 years serving as vice president of HR operations. She will now report to CEO Jim Marcum, and will join the executive leadership team.

Braddock will report to Lizzy Ellingson, chief digital experience officer. Braddock has been with David’s for over 15 years. She started her career with David’s as a store manager. She continued her career on David’s field team holding various leadership roles including area manager, district manager and senior district manager. She later worked as the director of store operations and innovation, leading 300+ stores through a period of brand transformation and process improvement.

McReynolds will continue reporting to Nancy Viall, chief merchandising officer. She has been with David’s for 6 years. Before joining David’s, McReynolds worked as a buyer for Target Australia. She also held multiple leadership roles at Ascena Retail Group, Dollar General, Charming Shoppes, Brooks Brothers and May Department Stores.

McGrath will now report to Bob Walker, chief retail officer. He has been with David’s for over 6 years serving as the vice president of learning and development. Before joining David’s, McGrath worked for the retailers Wet Seal, Tesco, CURO Financial Technologies and Blockbuster.

“Andrea, Heather, Heather, and Rich are proven leaders and exceptionally talented and strategic thinkers,” says Marcum. “They have played key roles throughout our transformation at David’s Bridal. They have demonstrated their ability to lead their business units to new heights and work cross-functionally to elevate David’s to the next level. I am thrilled to have them at the helm of our senior leadership teams.”

David’s Bridal operates more than 300 stores located across the U.S., Canada, UK and franchise locations in Mexico. For more information, visit www.DavidsBridal.com.



SOURCE: David’s Bridal, Inc.

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