Lake Forest, Calif. — Del Taco® has debuted its new “Fresh Flex” Drive-Thru Only location. Opening in Albuquerque, N.M., the location’s small footprint spans just 1,200 square feet.
“Our Fresh Flex design offers a modern, sleek look that is aligned with our Del Taco® Better Mex® brand promise — better quality, better value,” says Tim Linderman, chief development officer. “This design allows us to reduce the overall footprint of the building which creates more real estate flexibility and the potential to reduce total buildout costs which will allow us to further accelerate the growth of our brand.”
In addition to the drive-thru lane, the new design features a walk-up window for ordering and pickup. Also, to increase drive-thru efficiency, it provides pickup lockers for orders placed via the Del Taco mobile app and third-party delivery service providers, allowing guests and delivery drivers to skip the line.
“The drive-thru-only Fresh Flex design delivers one of the most convenient QSR experiences anywhere. With so many pickup options, it caters to what today’s tech-savvy and ‘on the go’ consumer expects,” says Chad Gretzema, brand president of Del Taco. “While the building is smaller in size, we still have the same made-to-order kitchen.”
The Del Taco Fresh Flex store designs feature a “menu of venues” ranging from the drive-thru-only model to freestanding, end cap and conversion locations.
Founded in 1964, today Del Taco operates approximately 600 restaurants across 15 states. For more information, visit www.deltaco.com.
SOURCE: Del Taco