Lake Forest, Calif. — Del Taco Restaurants, Inc., the nation’s second-largest Mexican quick-service restaurant*, has appointed Erin Levzow to the new position of vice president, marketing technology. Levzow brings a wide breadth of experience in marketing, marketing technology, mobile apps and ordering technology, as well as building loyalty and rewards programs, across multiple industries.
“As the technology space becomes more critical for customer engagement every year, we continue to plan and execute against building competitive and innovative systems for our brand,” says Tim Hackbardt, chief marketing officer of Del Taco. “We are pleased to welcome Erin to the Del Taco team to carry forward our marketing technology efforts. I know her experience shaping successful digital, martech and e-commerce strategies will make a tremendous impact on the ways we engage with our guests and differentiate our fresh food, value and convenience offerings.”
In her new role, Levzow will lead the marketing technology team by developing strategic, integrated programs to drive consumer loyalty and increase visit frequency. She is responsible for the Del Taco Mobile App, CRM (Customer Relationship Management) approach, third-party delivery partnerships, digital ordering, and will help identify and lead other digital initiatives and emerging technology opportunities.
Levzow’s more than 15 years of marketing experience crosses casino gaming, hotels, hospitality and restaurants. She has held senior and executive leadership positions leading marketing, digital, social media, loyalty and e-commerce strategies. Her previous roles include working for brands such as MGM Resorts International, Palms Casino Resort, Marcus Hotels & Resorts, Freebirds World Burrito and Wingstop Restaurants.
Del Taco offers a unique variety of both Mexican and American favorites such as burritos and fries, prepared fresh in every restaurant’s working kitchen with the value and convenience of a drive-thru. Founded in 1964, today Del Taco has approximately 600 restaurants across 15 states. For more information, visit www.deltaco.com.
SOURCE: Del Taco Restaurants, Inc.