Dog Haus Transforms Guest Experience with Evolution of Prototype

Pasadena, Calif. — Dog Haus has selected Dallas-based Harrison to bring its new prototype to life. Harrison is applying its award-winning strategic branding, interior design and architectural expertise to create building plans and schematic designs that cover every detail of the prototype: Design Evolution.

In keeping with Dog Haus’ current contemporary aesthetic of a modern industrial space, Harrison’s interior design will have a post-modern look and feel with new décor, materials and textures. To fulfill new consumer behaviors and deliver increased off-premise sales while ensuring a convenient guest experience, exterior features will include a designated pickup area for mobile orders and third-party deliveries, as well as an integrated drive-thru. Dog Haus’ new patio will be anchored by a floor-to-ceiling fireplace.

“We’ve been looking into developing a new prototype with a drive-thru design, and after meeting the Harrison team, we knew this was the firm that could help us reimagine how Dog Haus serves its guests,” says Dog Haus’ partner Quasim Riaz. “We’ve been impressed with the ways they’ve pushed the boundaries while staying true to our brand’s design integrity.”

“We’re honored that Dog Haus selected our firm for such an exciting project,” said Harrison’s design director Sarah Jenkinson. “This is the next generation of design in the restaurant space.”

Harrison has offices in Dallas; London; Birmingham, Ala.; and Melbourne, Australia. For more information, visit www.harrison.hn.

Dog Haus was founded by longtime friends Hagop Giragossian, Quasim Riaz and André Vener. The first Dog Haus opened in Pasadena, Calif., in 2010. The brand has since expanded into concert venues and virtual kitchens, and is poised for aggressive expansion across the country. For more information, visit www.doghaus.com.

 

 

 

SOURCE: Dog Haus

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