Fort Worth, Texas — East Coast Wings & Grill, a fast-growing casual dining chicken wing franchise, has partnered with customer analytics firm Buxton. The new partnership will focus on helping East Coast Wings & Grill identify growth opportunities and optimize site selection decisions.
“East Coast Wings & Grill is well positioned for aggressive franchise growth in new and existing markets,” says Tom Scalese, chief operating officer of East Coast Wings and Grill. “Partnering with Buxton allows us to take a data-driven approach to identifying new opportunities.”
As a Buxton client, East Coast Wings & Grill will receive a customized real estate model delivered through the web-based Buxton Analytics Platform. Utilizing the platform, East Coast Wings & Grill will be able to analyze potential sites, run custom reports, and create unlimited market expansion scenarios.
“Buxton is pleased to support East Coast Wings & Grill’s expansion into new markets,” says Stephen Polanski, senior vice president of sales at Buxton. “We look forward to providing the insights needed to make confident franchise growth decisions.”
East Coast Wings & Grill has 31 locations and has signed agreements to add 80 new restaurants across the country within the next 5 years. For more information, visit www.eastcoastwingsfranchise.com.
Buxton is an industry leader in customer analytics with more than 3,500 clients in the retail, restaurant, healthcare, private equity and public sectors. For more information, visit www.buxtonco.com.
SOURCE: Buxton