Atlanta — Edible® reinforces its executive leadership team, as it continues its global growth by focusing on franchise sales and territory expansion with the addition of Ramzi Daklouche as vice president of franchise sales.
Previously serving as chief growth officer at Pieology Pizzeria, Ramzi has a wide-ranging background in growing brands and territories both domestic and globally. With nearly a decade of experience, Ramzi brings a strong understanding and unique perspective that will amplify franchise expansion for the Edible® brand.
“I’m honored to be joining Edible® during such a promising time,” says Ramzi. “Equipped with a strong business model, accomplished team and innovative reputation, Edible® has been continuing down a path of record-breaking growth and I’m thrilled to be a part of that momentum. With knowledge of maintaining operational excellence and international business development, I’m eager to support and add to Edible’s® already established pipeline and executive team.”
Edible® has signed 40 deals in the first five months of 2022 with even more in the pipeline.
“We are excited to have Ramzi joining our executive team and look forward to his leadership and experience as we continue our global brand expansion,” says Cheikh Mboup, president and chief operations officer. “His understanding of international markets will ensure that we are onboarding great operators who will continue to exemplify the brand, our core values and product quality that has been the hallmark of Edible Arrangements since its founding.”
Edible Brands is the parent company of Edible, a leading retailer and e-commerce provider as well as the world’s largest franchisor of stores offering all-natural fruit, snacks, dipped treats and fresh fruit arrangements with more than 1,000 locations worldwide. Edible is now licensing its products in retail destinations. For more information, visit www.ediblefranchise.com.