Eggs Up Grill Names New Chief Financial Officer

by Katie Lee

Spartanburg, S.C. — Eggs Up Grill, a fast-growing “better breakfast” restaurant franchise, has appointed Kayla Money as chief financial officer. She brings more than a decade of financial leadership experience in the restaurant industry to the growing breakfast, brunch and lunch franchise. Money joins Eggs Up Grill from Denny’s Corporation, where she most recently served as senior director of enterprise FP&A and investor relations.

Money’s appointment comes on the heels of record-setting momentum for Eggs Up Grill. In 2025, the brand opened 18 new restaurants, the most in company history, and achieved its 20th consecutive quarter of positive same-store sales, delivering 7% same-store sales growth and more than 27% average unit volume growth since 2021. The system now boasts more than 190 restaurants open and in development across the United States.

“Kayla’s depth of experience in the restaurant industry, from FP&A to engaging with investors, franchisees and franchise lenders makes her an exceptional addition to our executive team,” says Ricky Richardson, CEO of Eggs Up Grill. “Her experience supporting enterprise growth and franchise system performance will help position Eggs Up Grill for its next chapter. As we continue to grow with experienced multi-unit and multi-brand operators, disciplined financial leadership will be critical in supporting franchisees as they scale responsibly.”

During her tenure at Denny’s, Money partnered with more than 200 franchisees to enhance systemwide profitability through pricing strategy, cost management and performance analytics. She also played a key role in the acquisition and integration of Keke’s Breakfast Cafe and supported enterprise capital planning initiatives within a large-scale, publicly traded restaurant system.

Eggs Up Grill recently announced a five-unit development agreement in Houston as part of its broader Texas growth strategy and will exhibit at the upcoming Multi-Unit Franchising Conference in Las Vegas in March. For more information, visit https://eggsupgrill.com.

Founded in Pawleys Island, S.C., Eggs Up Grill is a daytime restaurant franchise brand serving breakfast, brunch and lunch for more than 25 years. The brand operates more than 100 locations nationwide, with more than 90 additional units in development or committed to open.

SOURCE: Eggs Up Grill

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