Los Angeles — FAT (Fresh. Authentic. Tasty.) Brands Inc. has opened its first tri-branded location: a Fatburger, Buffalo’s Express and Hot Dog on a Stick. This unique new location is situated in the Los Angeles neighborhood of Valley Village.
“Since 2013, we have been able to effectively scale the co-branded model of Fatburger and Buffalo’s Express,” says Mason Wiederhorn, chief brand officer of FAT Brands. “As FAT Brands has continued to expand its portfolio, we have been exploring other like-minded brands to join together, most recently, Johnny Rockets and Hurricane Wings. With Fatburger, Buffalo’s Express and Hot Dog on a Stick, you could not ask for a better pairing — Los Angeles-born concepts, iconic food offerings and loyal fan bases. We are excited to showcase them all together as an ultimate one-stop-shop for delicious food.”
Founded by Lovie Yancey, the first Fatburger opened in Los Angeles 70 years ago. For more information, visit www.fatburger.com.
Buffalo’s Express was founded in 1985 in Roswell, Ga. The fast-casual chain has been co-branded with over 100 Fatburger restaurants to date. For more information, visit www.buffalos.com.
Established in 1946 in Southern California, Hot Dog on a Stick has over 50 locations in the U.S. For more information, visit www.hotdogonastick.com.
FAT Brands is a leading global franchising company that strategically acquires, markets and develops fast-casual, quick-service, casual dining and polished casual dining concepts around the world. The company currently owns 17 restaurant brands and franchises and owns over 2,300 units worldwide. For more information, visit www.fatbrands.com.
SOURCE: FAT Brands