Finish Line Appoints New President

by Nate Hunter

Indianapolis — Samuel M. Sato joined Finish Line in March 2007 as executive vice president and chief merchandising officer.


Indianapolis — The Finish Line, Inc. has named a new president. Samuel M. Sato, formerly president, Finish Line Brand, has been named president, The Finish Line, Inc. The board of directors also elected him to the board, filling the Class II director position previously held by Bill Kirkendall.

“In the role of president, Sam will be more involved in all facets of Finish Line as we look toward our future,” says Glenn Lyon, CEO and chairman of the board of Finish Line. “Sam has a keen sense of the retail business and his acumen will further guide Finish Line’s premium initiatives. He will direct our company’s vision and mission with his much valued retail knowledge, dedicated spirit, passion and character.”

Sato joined Finish Line in March 2007 as executive vice president and chief merchandising officer. He was then named president and chief merchandising officer in August 2010 before assuming the role as president of the Finish Line Brand in October 2012. He has served an integral role in creating, sustaining and elevating the Finish Line brand through vendor partnerships, marketing and digital initiatives and store operations. Sato started his executive retail career at Nordstrom in 1985 prior to joining Finish Line.

The Finish Line, Inc. is a premium retailer of athletic shoes, apparel and accessories. Headquartered in Indianapolis, Finish Line has approximately 1,030 Finish Line branded locations primarily in U.S. malls and shops inside Macy’s department stores. For more information, visit and

Finish Line also operates the Running Specialty Group. This includes 59 specialty running stores in 13 states and the District of Columbia under The Running Company, Run On!, Blue Mile, Boulder Running Company, Roncker’s Running Spot, Running Fit, VA Runner banners and CapitalRunWalk banners. More information is available at or





SOURCE: The Finish Line, Inc.


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