Monterrey, Nuevo León, Mexico — On May 27, the Firehouse Subs® brand and Foodplay® entered into a development agreement to develop and grow Firehouse Subs in Mexico, with plans to open 100 restaurants in Monterrey and other major cities in the next 5 years.
Foodplay is set to open the first Firehouse Subs restaurant this year in Monterrey, Nuevo León, followed by additional openings in the metropolitan area.
“We believe Firehouse Subs has tremendous potential in Mexico’s growing sandwich market,” says Duncan Montero, LAC president of Restaurant Brands International (RBI), parent company of Firehouse Subs.
Adds Braulio Lopez, chief operating officer: “We are honored to grow the iconic subs brand in Mexico and are fully committed to its success. This expansion is not only about bringing high-quality, bold and delicious subs to the region, but also about creating hundreds of jobs and long term career opportunities.”
Firehouse Subs has over 1,300 restaurants across the U.S., Canada, Switzerland, Mexico, Albania and the United Arab Emirates, with plans to open its first restaurants in Brazil and Australia later this year. This new agreement marks another milestone in the brand’s growth strategy in Latin America and around the world.
Firehouse Subs was founded in Jacksonville, Fla., in 1994 by two former firefighter brothers. Firehouse Subs is part of Restaurant Brands International Inc. (“RBI”), one of the world’s largest quick-service restaurant companies with over 32,000 restaurants in more than 120 countries and territories. RBI owns TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS®. For more information, visit http://www.firehousesubs.com.
SOURCE: Restaurant Brands International Inc.