Toronto — Firehouse Subs® plans to debut in Brazil with ambitious growth plans, building on its international expansion. The brand plans to open more than 500 restaurants in 10 years across the country. The first restaurant is expected to launch in 2025 and will mark Firehouse Subs’ debut in South America.
The expansion into Brazil is part of a joint venture supported by parent company Restaurant Brands International (RBI), one of the world’s largest QSR companies, in partnership with Iuri Miranda, former CEO and board member of Zamp S.A., master franchisee of Burger King® and Popeyes® in Brazil. Leveraging RBI’s global infrastructure and expertise in digital strategy and international development, combined with knowledge of the Brazilian market, Firehouse Subs aims to capture Brazil’s growing sandwich market. In the long term, RBI expects to partner with local investors to fuel continued growth.
“We are very excited to introduce Firehouse Subs to Brazil, a key market in the growing sandwich category, with Iuri Miranda, a longtime industry veteran and partner,” says Thiago Santelmo, president of RBI International. “I believe Firehouse Subs has an exciting runway for growth, and we have set ambitious expansion plans around the world.”
Firehouse Subs was founded in Jacksonville, Fla., in 1994 by two former firefighter brothers. Today, the brand boasts more than 1,300 restaurants across the U.S., Canada and Puerto Rico and recently successfully launched internationally. In 2023, the brand opened the first restaurant outside of North America in Switzerland, followed by Mexico in December, and in UAE and Albania last year.
Firehouse Subs is a subsidiary of Restaurant Brands International Inc. (“RBI”), one of the world’s largest quick-service restaurant companies with over 30,000 restaurants in more than 120 countries and territories. RBI owns BURGER KING®, TIM HORTONS®, POPEYES® and FIREHOUSE SUBS®. For more information, visit http://www.firehousesubs.com.
SOURCE: Restaurant Brands International Inc.