Pasadena, Calif. — Dine Brands Global, Inc., the parent company of Applebee’s Neighborhood Grill + Bar®, IHOP® and Fuzzy’s Taco Shop® restaurants, has opened its first dual-brand Applebee’s | IHOP restaurant in the U.S. in partnership with franchisee Ramzi Hakim Group. The new restaurant opened on Feb. 18, 2025, in Seguin, Texas, just outside of San Antonio.
“For decades, Applebee’s and IHOP have been places where friends gather, families celebrate and careers begin. Now, with our dual-branded restaurant, we are combining the strengths of both brands to create a unique and innovative dining experience that offers choice, variety and value to guests,” says John Peyton, chief executive officer of Dine Brands. “Our international success with this concept has shown that our brand menus complement each other, providing something for everyone, from early mornings to late nights. We are excited to bring this new dining option to Seguin and look forward to expanding it to more communities across the country.”
At the dual-branded Applebee’s | IHOP restaurant, the unique menu features items from both brands that can be mixed, matched and ordered any time of day, including specialty cocktails such as an espresso martini or Irish coffee. The restaurant also introduces new menu items like the Buffalo Chicken Omelette and Ultimate Breakfast Burger, available only at U.S. dual-branded locations.
When guests walk through the doors of this dual-branded location, they will find two distinct dining areas to choose from: the warm, familiar atmosphere of Applebee’s or the bright, cheerful ambiance of IHOP. The shared common areas, including the host stand and bathrooms, create an integrated experience, and the optimized back-of-house and single kitchen, provide operational efficiencies.
“We’re thrilled to welcome guests and serve the community of Seguin with all the IHOP items they know and love, while also introducing them to Applebee’s selection of lunch and dinner favorites,” says Ramzi Hakim, president of Ramzi Hakim Group. “As owners of both IHOP and Applebee’s restaurants, we are no strangers to these iconic brands and are honored to open the first U.S. dual-branded location in this great community.”
Dine Brands currently franchises 13 international dual-branded locations across Canada, Mexico, Honduras and the Middle East, as of Sept. 30, 2024. The system is slated to break ground and open 14 more dual-branded locations in the U.S. through 2026 by transforming existing single-branded restaurants and building new locations from the ground up.
For more information, visit https://restaurants.ihop.com/tx/seguin/breakfast-2777-n-hwy-123-byp-3042, https://restaurants.applebees.com/tx/seguin/2777-n-hwy-123-byp-74026 or https://franchise.ihop.com/en/applebees-co-branded-franchising.
Based in Pasadena, Calif., Dine Brands Global, Inc., through its subsidiaries and franchisees, supports and operates restaurants under the Applebee’s Neighborhood Grill + Bar®, IHOP® and Fuzzy’s Taco Shop® brands. As of Sept. 30, 2024, these three brands consisted of over 3,500 restaurants across 19 international markets. Dine Brands is one of the largest full-service restaurant companies in the world. For more information, visit www.dinebrands.com.
SOURCE: Dine Brands Global, Inc.