First Stand-Alone Slapfish Restaurant Opens in Hilton Head Island, S.C.

Hilton Head Island, S.C. — Slapfish, a fast-growing, fast-casual seafood restaurant, continues expansion in the Southeast with its first stand-alone location in Hilton Head Island, S.C. The restaurant is a conversion of a former convenience store site.

Building on the Pooler, Ga., grand opening late last year, Hilton Head marks the second Slapfish location owned and operated by the Lomasney family franchise group. The Lomasneys converted a former convenience store into the modern restaurant space, including a walk-up ordering window to take advantage of Hilton Head’s expansive biking and walking paths frequented by tourists and locals alike.

“The entire Lomasney family is truly passionate about the Slapfish brand and mission to increase consumption of sustainable seafood,” says Slapfish Founder and Executive Chef Andrew Gruel. “The renovations they completed in Hilton Head match the needs of the local community, and it only reinforces the adaptability of the Slapfish brand and the unique spaces in which we can operate.”

Led by Sharon, David, Zach and David Q. Lomasney, the family brings more than 30 years of franchise business experience, including launching over 160 successful Planet Fitness locations throughout 11 states. In partnering with Slapfish, the Lomasneys plan to open six additional locations in South Carolina and Georgia over the next 5 years, and one per year after that. The Hilton Head Slapfish restaurant will serve seafood from the local waters of South Carolina, North Carolina and Florida.

Slapfish continues to experience tremendous growth, opening 13 locations across the globe in 2019 alone. In addition, the modern seafood shack received a significant investment and franchise commitment from experienced franchisee and former professional football player Mac Haik, CEO and chairman of Mac Haik Enterprises, to fuel the chain’s growth. The partnership includes a deal to develop 30 or more Slapfish locations in Texas and Arkansas.

Slapfish is working with Fransmart, the industry leading franchise development company behind the explosive growth of brands like Five Guys Burgers and Fries, The Halal Guys and Qdoba Mexican Grill, as the concept’s exclusive franchise development partner to grow the brand in major U.S. and international markets. For more information, visit

Slapfish was established in 2011 by Chef Andrew Gruel as a food truck in California, focused on serving fresh, honest seafood. The concept has since grown to over 20 brick-and-mortar locations and more than 150 in development. For more information, visit


SOURCE: Fransmart

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