Philadelphia — Five Below, Inc., an extreme-value retailer, has appointed Daniel Sullivan as chief financial officer (CFO) and Michelle Israel as chief merchandising officer (CMO), effective Oct. 6, 2025. Both executives will report to Winnie Park, chief executive officer.
Sullivan will be responsible for Five Below’s financial operations and related strategies, overseeing its finance, information technology (IT) and asset protection teams. Israel will be responsible for merchandising, planning, allocation, product sourcing, as well as product development, quality and compliance.
“We are thrilled to welcome Dan and Michelle to the Five Below team,” says Park. “Their tenured experience at leading retail and consumer brands, proven business and customer acumen and ability to build high-performing teams with a strategic focus will be valuable as we execute on our vision and deliver on our growth objectives.”
“I’d also like to thank Ken Bull, who will continue as our chief operating officer, for his partnership and stepping in to lead as interim CFO during this transition period,” Park adds.
Sullivan is a two-time public company CFO with approximately 35 years of experience in finance, operations and strategic leadership. He most recently served at Edgewell Personal Care, a global consumer products company, as executive vice president, chief operating officer. He joined Edgewell as CFO and was the architect of the company’s successful growth strategy that resulted in significant topline growth and margin expansion. Additionally, Sullivan previously served as CFO of Party City and CFO of Ahold USA, as well as CFO and COO of Heineken USA and Heineken International.
Israel is a seasoned retail executive with robust experience in merchandising, operations, business transformation and in driving growth and innovation across multiple, diverse retail categories. Her previous experience includes nearly 35 years at Macy’s and Bloomingdale’s, most recently as senior vice president and general merchandise manager, beauty and center core, at Macy’s. Israel also led Macy’s value brands, Bloomingdale’s The Outlet and Macy’s Off Price/Backstage, owning the full P&L, inclusive of merchandising, stores, planning and finance.
Founded in 2002 and headquartered in Philadelphia, Five Below has over 1,850 stores in 44 states. For more information, please visit www.fivebelow.com.
SOURCE: Five Below