FOCUS Brands Strengthens Commitment to Asia Pacific

by Katie Lee

Atlanta — FOCUS Brands welcomes Ken Chen as senior vice president and managing director of Asia Pacific. In his new role, Ken will continue to grow FOCUS Brands’ current retail business in existing markets, as well as expand the portfolio in China, Australia, Indonesia and others. Cinnabon® and Auntie Anne’s® are currently leading international growth efforts, followed by Carvel®, Moe’s Southwest Grill® and Schlotzsky’s®.

Chen brings 20 years of management consulting experience. Most recently, he spent 12 years at L.E.K. Consulting, where he led the China consumer products practice, focusing on helping companies from across the globe with their China and Asia entry and growth strategies.

“We are very pleased to have someone with a wealth of regional experience join the team,” says Nicolas Boudet, president of Focus Brands International. “Ken is a key addition to the FOCUS Brands family, aiding us in boosting business performance for our international franchisees, as well as breaking through new Asia Pacific territories to extend the brands’ consumer reach. His experience is critical to achieving our global growth efforts.”

Atlanta-based FOCUS Brands Inc. is the franchisor and operator of over 4,500 ice cream shops, bakeries, restaurants, and cafés in the United States, the District of Columbia, Puerto Rico, and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s®, McAlister’s Deli® and Seattle’s Best Coffee® on certain military bases and in certain international markets.


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