Salisbury, NC — Food Lion has launched its new brand strategy in 268 stores in Virginia, West Virginia and North Carolina. The company has also remodeled 20 stores in Virginia and North Carolina.
Salisbury, NC — Food Lion has launched its new brand strategy in 268 stores in Virginia, West Virginia and North Carolina. These markets are the first stores in 2012 to unveil the new strategy, which is based on customer feedback and continues to position the company for future success.
The company also remodeled 20 stores, including 18 locations in Virginia and two locations in North Carolina. In addition, as previously announced in January, the company transitioned eight Bloom and six Bottom Dollar Food stores in these markets to Food Lion stores today.
The new brand strategy first launched in the Raleigh and Fayetteville, N.C., markets, as well as Chattanooga, Tenn., in May 2011.
“We are very pleased with the reaction from our customers since we began rolling out our new brand strategy last year,” says Cathy Green Burns, president of Food Lion. “We look forward to winning new customers and continuing to serve our existing customers with enhanced Food Lion stores, and bringing the strategy to life in additional locations across our footprint later this year.”
In January, the company announced plans to accelerate the rollout of the strategy to an additional 600 to 700 stores by the end of 2012. These 268 locations are the first step. Food Lion expects to be substantially complete with the implementation of its new strategy by year-end.
Food Lion, based in Salisbury, N.C., is a subsidiary of Delhaize America, the U.S. division of Brussels-based Delhaize Group. The company operates more than 1,100 supermarkets in 10 southeastern and Mid-Atlantic states. For more information, visit www.foodlion.com.