Foot Locker Appoints Former Nike Executive to Lead WSS Banner

by Katie Lee

New York City — Foot Locker, Inc., a leading footwear and apparel retailer, has appointed Blanca Gonzalez as senior vice president and general manager of its WSS banner, effective May 15, 2023. WSS is best known for its neighborhood-based store presence and deep connection within Latino communities.

Gonzalez joins Foot Locker from Nike Inc., where she served as vice president of North America product merchandising and brings more than 19 years of experience across various Nike leadership roles in marketing, merchandising and sales.

Gonzalez will report directly to Frank Bracken, executive vice president and chief commercial officer, and oversee the operations of WSS.

“Blanca’s vast knowledge of the sneaker industry attained throughout her tenure with our great partner Nike will be an incredible asset to our WSS business, which has tremendous potential,” says Bracken. “Blanca’s remarkable experience, understanding of our diverse customers, and personal roots within WSS’s home turf will help deepen our relationships within communities and expand WSS’s unique offering of culturally connected experiences. She will also help us build the talent and operational capabilities to rapidly scale WSS, making it our next $1 billion banner.”

Foot Locker, Inc. is a leading footwear and apparel retailer with approximately 2,700 retail stores in 29 countries across North America, Europe, Asia, Australia and New Zealand, and a franchised store presence in the Middle East and Asia. Foot Locker Inc.’s portfolio of brands includes Foot Locker, Kids Foot Locker, Champs Sports, WSS and atmos. For more information, visit




SOURCE: Foot Locker, Inc.

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