New York City — Foot Locker, Inc. has named Franklin R. Bracken, currently its executive vice president and chief commercial officer, to the role of president, effective immediately. Bracken will continue reporting to Mary Dillon, Foot Locker, Inc.’s chief executive officer. In his new role, Bracken will work alongside Dillon to accelerate the execution of the Lace Up Plan, the company’s strategy to elevate the omni-retail experience, enhance productivity and create long term shareholder value. Bracken will also continue to oversee global retail operations, merchandising, marketing, digital, loyalty and real estate.
“We are delighted to recognize Frank’s leadership and valuable contributions to Foot Locker, Inc. with this appointment,” says Dillon. “Over his 15-year tenure, Frank has led several important initiatives across the business, including playing a critical role in the development and execution of our Lace Up Plan, building our brand partnerships and advancing our omnichannel capabilities.”
Bracken has nearly 30 years of experience in brand management, consulting, digital transformation, marketing, merchandising and retail operations. He joined Foot Locker in 2010 and has held several senior leadership roles of increasing responsibility across the company. During his tenure, Bracken has led the expansion and elevation of Foot Locker, Inc.’s core banners, the globalization of the Foot Locker brand with unified global standards, and the revitalization and diversification of its brand partnerships. He also spearheaded the company’s omnichannel strategy: advancing digital capabilities, modernizing stores and transforming the customer experience through a consumer-first approach. Prior to Foot Locker, Inc., Bracken held senior management roles at The Coca-Cola Company, SABMiller, and began his career as a management consultant at PricewaterhouseCoopers.
Foot Locker, Inc. is a leading footwear and apparel retailer with approximately 2,400 retail stores in 26 countries across North America, Europe, Asia, Australia and New Zealand, and a licensed store presence in Europe, the Middle East and Asia. Foot Locker’s portfolio of brands includes Foot Locker, Kids Foot Locker, Champs Sports, WSS and atmos.
SOURCE: Foot Locker, Inc.