Foot Locker Opens New Flagship Store in NYC’s Herald Square

by Katie Lee

New York City — Foot Locker, Inc., the New York-based specialty athletic retailer, celebrated the grand opening of its flagship location in New York City’s Herald Square on August 30, 2016. Following a complete redesign, the new 34th Street location will house stores representing multiple brands under the Foot Locker, Inc. umbrella including Foot Locker and SIX:02.

Presenting a unique layout spanning nearly 10,000 square feet of premium retail space, the new store is organized largely by brand, rather than by product category. Within this new layout, leading athletic brands will each have their own spaces with cross-category product offerings, including: House of Hoops by Foot Locker, PUMA Lab Powered by Foot Locker, and The Foundation only at Foot Locker – an adidas concept shop.

“At Foot Locker, we are always looking for creative ways to bring the best retail experience to our customers and to establish ourselves as the go-to destination for the world’s leading athletic brands,” says Andy Gray, vice president and general manager of Foot Locker. “The 34th Street store is the first location to feature our new layout, highlighting the top brands that shoppers know and love. Among other enhancements, the new flagship store will also be a destination for customers to access the newest product offerings from top brands.”

The store redesign also includes Foot Locker’s first SIX:02 in New York City. SIX:02, a premium women’s retail destination, brings together fitness, sneaker and runway culture.

“We look forward to introducing New York City to SIX:02, given our fashion-forward focus and curated assortment of athletic-inspired styles,” says Natalie Ellis, vice president and general manager of SIX:02. “At SIX:02, we believe that every workout or night out is an opportunity to express your style and own your moment. We think that the vibrant atmosphere of New York City is a great platform for us to celebrate those personal moments in the lives of our guests.”

SIX:02’s first store in New York City offers nearly 3,000 square feet of premium retail space in Herald Square. Reflective of SIX:02 stores nationwide, the 34th Street location features white brick walls, custom wood floors, clean and contemporary fixtures with new twists: digital content boards, and a dedicated PUMA section to highlight PUMA’s top styles. SIX:02 is the premier destination for women’s footwear, apparel and accessories within this Foot Locker, Inc. flagship.

Foot Locker is part of Foot Locker, Inc., a specialty athletic retailer that operates more than 3,400 stores in 23 countries in North America, Europe, Australia and New Zealand. For more information, visit

Originally launched in 2012, SIX:02 has more than 30 stores across the U.S., including Arizona, California, Connecticut, Florida, Illinois, New Jersey, New York and Texas. SIX:02 is a part of Foot Locker, Inc. For more information, visit

SOURCE: Foot Locker, Inc.

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