New York City — Authentic Brands Group (ABG), a global brand development, marketing and entertainment company, and AR Holdings, a leading Latin American-based brand and retail operator, have partnered to grow Forever 21 across the territory. AR Holdings will drive Forever 21 across all channels in the region including its e-commerce, wholesale and 26 retail locations in Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Panama and Peru.
“Over the last 8 years, Forever 21 has established a strong foothold in Latin America and we are excited to launch the next phase of its growth in the region,” says Jarrod Weber, group president lifestyle, chief brand officer of ABG, owner of the Forever 21 brand. “AR Holdings is an experienced leader in the Latin American retail market with vast expertise in the fashion, home and restaurant industries. We look forward to kicking off this long term partnership.”
“Our partnership with ABG for Forever 21 in nine countries across Latin America is a major accomplishment for AR Holdings and clearly reflects our determination to continue growing our business throughout the region,” says John Keith, president of AR Holdings. “We are honored that ABG has confidence in our ability to continue positioning Forever 21 as the go-to fashion retailer throughout Latin America and expect this to be the first of many business ventures between AR Holdings and ABG.”
ABG and SPARC Group, a global enterprise that designs, sources, manufactures, distributes and markets apparel and accessories, acquired Forever 21 earlier this year with the initial strategy of positioning the retailer for sustainable growth. Through this strategic partnership, AR Holdings will continue to offer Forever 21’s global assortment of on-trend merchandise for women, men and kids at a compelling value across LATAM and through a dedicated e-commerce platform, which will launch in 2021.
Forever 21 is a fashion industry leader headquartered in Los Angeles, with over 550 locations in 27 countries around the world. For more information, visit www.forever21.com.
Authentic Brands Group (ABG) is headquartered in New York City. Its brands — which include Nautica®, Aéropostale®, Juicy Couture®, Barneys New York®, Brooks Brothers ®, Lucky Brand®, Nine West®, Jones New York® and many more — have a global retail footprint in more than 100,000 points of sale across the luxury, specialty, department store, mid-tier, mass and e-commerce channels, and more than 6,000 freestanding stores and shop-in-shops around the world.
AR Holdings is a company which represents international brands in Latin-America. AR Holdings began operations in Costa Rica in 2017 and currently represents over 18 different prestigious brands under a franchisee/licensee business model. For more information, visit www.ar-holdings.com.
SOURCE: Authentic Brands Group (ABG)