Wichita, Kan. — Freddy’s Frozen Custard & Steakburgers is strengthening its development team. Rafik Farouk has joined as vice president of business development, and Jackie Lobdell has been named vice president of franchise sales.
As Freddy’s approaches 600 restaurants, the addition of these experienced leaders reinforces the team driving the brand’s expansion. Together, Farouk and Lobdell bring more than four decades of restaurant industry experience, adding significant depth to Freddy’s development bench.
“Freddy’s is entering an exciting phase of growth, and Rafik and Jackie are two important additions to our development team,” says Andrew Thengvall, Freddy’s chief development officer and chief legal officer. “Each brings a powerful combination of industry knowledge, strategic insight and proven development expertise. Rafik and Jackie will enhance our ability to grow thoughtfully, attract the right franchise partners and unlock new opportunities for Freddy’s.”
Farouk has nearly 30 years of experience leading both restaurant operations and franchise development strategies, with a focus on global growth. His operational and development background will be instrumental as Freddy’s continues to expand into new channels and build on its recent international debut.
Lobdell’s primary focus as vice president of franchise sales will be on identifying prospective franchisees and guiding them through the discovery process as Freddy’s expands its footprint. She brings a 10-year background in franchise development within the restaurant sector, complemented by earlier experience in advertising and marketing, giving her a well-rounded perspective on franchise recruitment and engagement.
Founded in Wichita, Kan., in 2002, Freddy’s Frozen Custard & Steakburgers is a leading fast-casual franchise concept with over 580 locations across the United States and Canada. For information, visit https://freddysfranchising.com/.
SOURCE: Freddy’s Frozen Custard & Steakburgers