Frederick’s of Hollywood Names Retail Industry Veteran as President and COO

by Nate Hunter

Hollywood, CA — Frederick’s of Hollywood has hired Don Jones as president and COO. Jones has held many retail positions in his career, including SVP of stores and operations for Gap Inc.


Hollywood, CA — Frederick’s of Hollywood Group Inc. has hired Don Jones as president and chief operating officer (COO). Throughout his over 35-year career, Jones has held executive and managerial positions with leading retail organizations, including Gap Inc., Target Corporation, IKEA, Filene’s and Macy’s.

Prior to joining Frederick’s, Jones was the CEO of POGAN Retail, LLC, which he founded in 2003. In that role, he provided strategic counsel to several retail companies, including Liz Claiborne Inc., which he advised on the migration of its outlet division to a specialty store strategy. This migration helped Liz Claiborne significantly increase its corporate store performance.

Prior to founding POGAN, Jones served as senior vice president of stores and operations for Gap Inc., where he was responsible for Gap, Gap Kids and Gap Body retail stores.  

Frederick’s of Hollywood Group Inc., through its subsidiaries, sells women’s intimate apparel, swimwear and related products under its proprietary Frederick’s of Hollywood® brand through 123 specialty retail stores, a catalog and an online shop at


SOURCE: Frederick’s of Hollywood Group Inc.

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