Fresh & Easy Opens First Stores in the Bay Area

by Nate Hunter

San Jose, CA — Fresh & Easy Neighborhood Market has opened its first San Jose, California, store — the company’s first in Northern California. 


San Jose, CA — Fresh & Easy Neighborhood Market has opened its first San Jose, California, store — which marks the company’s first in Northern California. The grocer also opened another Bay Area store in Danville, California, today.


Fresh & Easy opened its first stores in November 2007 in Southern California, and has steadily expanded in the state since, moving into Bakersfield in December 2008 and Fresno in January 2010. The latest openings are the first of more than a dozen Fresh & Easy stores set to open early this year in Northern California, which will create more than 300 jobs with great pay and benefits.


“We opened our first stores in 2007 with the goal of creating a modern, 21st century grocery store,” says CEO Tim Mason. “Fast forward to today, and we have 166 stores and more than 4,500 employees. Today marks another significant step for our business and we couldn’t be more excited.”


Fresh & Easy operates more than 160 stores in California, Arizona and Nevada. On average, Fresh & Easy stores use 30% less energy than a typical supermarket, which helps customers save money — and also helps the environment. Fresh & Easy uses LED lighting in external signs and freezer cases, offers customer recycling in every store, and uses advanced refrigeration and freezer units to cut back on energy usage. The company also recycles or reuses all of its display packaging, sending the majority back through its distribution center.


Fresh & Easy is a pilot member of the LEED Volume Certification Program, demonstrating its commitment to build sustainable buildings. The company has also voluntarily joined the California Climate Action Registry and The Climate Registry to disclose its greenhouse gas emissions. At its distribution center in Riverside, California, the company invested $13 million in a solar roof installation, which at 500,000 square feet is one of California’s largest.


For more information about Fresh & Easy, visit

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