Sugar Land, Texas — Fuzzy’s Taco Shop has shaken things up in the Houston area with the grand opening of its newest location in Sugar Land, called Fuzzy’s Tacos and Margs, on June 16, 2025. The restaurant marks a new offering for the brand, debuting a fresh dining experience with full-service hospitality, digital innovations and a menu refresh.
Unlike traditional Fuzzy’s locations where guests order at the counter and collect their food at a pickup window, the Sugar Land restaurant will offer tableside service. Guests will be welcomed to take a seat and a ‘Tacotender’ will come take their orders, all while enjoying the brand’s signature laid-back vibes.
“We’re excited to pilot this new model that puts hospitality front and center while simplifying the overall experience for our guests,” says Patrick Kirk, president of Fuzzy’s. “Sugar Land is helping us find that sweet spot between fast casual and full-service, with a streamlined menu, bold new taco creations and a margarita lineup that puts our bar front and center.”
The new location also introduces Fuzzy’s refreshed menu, with a strategic focus on tacos, both new and fan-favorites. New beverages introduced in Sugar Land feature cocktails like the Paloma ‘Rita, dunked with a bottle of grapefruit Jarritos®, Watermelon ‘Rita and frozen creations like the Fuzz Driver and Double Rum Daiquiri.
The Sugar Land location is owned by the NGE group and operated by brothers Miro and Andrew Nazarian. The NGE group has signed an agreement to open three Fuzzy’s locations by the end of 2025.
“Houston is a vibrant, dynamic city and we can’t wait to bring Fuzzy’s back to the community and become part of its DNA,” says Miro Nazarian, franchisee and executive director of NGE. “This new Sugar Land restaurant represents our shared vision for what the future of Fuzzy’s can be: more hospitality, more flavor and more fun. We’re excited to grow the brand and introduce more Texans to the Fuzzy’s experience.”
Founded in 2003 in Fort Worth, Texas, Fuzzy’s Taco Shop® is a fast-casual plus restaurant with approximately 115 restaurants across 15 states, including one company-owned location in Texas. Fuzzy’s Taco Shop is franchised by affiliates of Pasadena, Calif.-based Dine Brands Global, Inc. For more information, visit FuzzysTacoShop.com and Franchise.fuzzystacoshop.com.
Based in Pasadena, Calif., Dine Brands Global, Inc., through its subsidiaries and franchisees, supports and operates restaurants under the Applebee’s Neighborhood Grill + Bar®, IHOP®, and Fuzzy’s Taco Shop® brands. As of March 31, 2025, these three brands consisted of over 3,500 restaurants across 19 international markets. For more information, visit www.dinebrands.com.
SOURCE: Fuzzy’s Taco Shop