Gap Inc. Names New Global Head of Banana Republic

by Katie Lee

San Francisco — Gap Inc. has appointed Mark Breitbard as president and chief executive officer of Banana Republic. Previously, he was CEO of The Gymboree Corporation.

Breitbard will report to Art Peck, president and chief executive officer of Gap Inc. Peck will continue to directly oversee Banana Republic until Breitbard joins the company in early May.

“Mark brings significant retail leadership experience to Gap Inc., along with deep knowledge of the company and our customer,” says Peck. “We know what Banana Republic is capable of, and Mark’s ability to drive transformation and innovation will help revitalize the brand and position it to achieve its long term potential.”

Breitbard was CEO of Gymboree from 2013 until early 2017. From 2010 to 2013, Breitbard held leadership positions across Gap North America; he also served as chief merchandising and creative officer of Old Navy from 2009 to early 2010. Previously, Breitbard served in leadership roles at Levi Strauss & Co. and Abercrombie & Fitch.

Gap Inc. is a leading global retailer under the Gap, Banana Republic, Old Navy, Athleta and Intermix brands. Gap Inc. products are available for purchase in more than 90 countries worldwide through about 3,200 company-operated stores, about 450 franchise stores, and e-commerce sites. For more information, visit

SOURCE: Gap Inc.

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