Gap Inc. Names New President and CEO of Athleta

by Katie Lee

San Francisco — Gap Inc. has appointed Chris Blakeslee as the new president and CEO of Athleta, joining the company August 7. In this role, Blakeslee will drive strategic growth for the portfolio’s nearly $1.5 billion women’s active and lifestyle brand.

Blakeslee brings broad expertise in the apparel retail and wholesale industries, holding roles across marketing, sales, product portfolio management, operations and supply chain, serving most recently as president of sister companies Alo Yoga and Bella+Canvas since 2017. In that time, Alo Yoga grew to over $1 billion in sales in 2022, nearly doubling its year-over-year growth.

“A true brand champion, Chris is known for driving results in high-growth businesses through the blend of creativity and operational rigor,” says Bob Martin, executive chairman and interim CEO, Gap Inc. “Chris is a strong, decisive leader and proven business driver across multiple industries, including active apparel and wellness — one of the fastest and most aspirational retail sectors — making him well suited to guide Athleta into long term, sustainable growth rooted in delivering high-quality performance product and a rich omni shopping experience.”

Blakeslee joins the Athleta leadership team, including its chief creative officer, Julia Leach, who was appointed in May to clearly and consistently articulate the brand voice and vision across all its touch points.

Gap Inc., a collection of purpose-led lifestyle brands, is the largest American specialty apparel company offering clothing, accessories and personal care products for men, women and children under the Old Navy, Gap, Banana Republic and Athleta brands. For more information, visit

SOURCE: Gap Inc.

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