Paris — Gap Inc. has opened its first Banana Republic store in France. The flagship store is located in Paris on Avenue des Champs Élysées.
Paris — Gap Inc. has opened its first Banana Republic store in France. The flagship store is located in Paris on Avenue des Champs Élysées, one of the most popular international shopping destinations in the world. The 15,952-square-foot space will house the brand’s women’s and men’s collections and represents the most contemporary expression of the brand globally.
“We are thrilled to open our first Banana Republic store in France — a brand-building flagship in Paris — and reach yet another important milestone for our international growth strategy,” says Stephen Sunnucks, president, International, Gap Inc.
The flagship store is part of Gap Inc.’s ongoing strategy to bring its portfolio of brands, which includes Banana Republic, to new markets around the world. In 2010, the company opened its first Banana Republic store in Milan, Italy. Earlier this year, Gap Inc. opened its first Banana Republic franchise store in Moscow, Russia. As of today, there are around 600 Banana Republic stores throughout North America, Asia, Europe and the Middle East through Gap Inc.’s company operated and franchise stores.
The two-floor space has been renovated to combine contemporary and traditional elements that evoke the brand’s essence. The store’s unique architecture and rich materials are inspired by French heritage and connect back to America through an exhibition of iconic imagery curated by Michael Hoppen. Many of the building’s original architectural details have been retained and updated; the contemporary white and black diamond marble floors combined with limestone, sweeping marble feature staircase and an old era style lift offering elegant access to the main shopping area lit by a Charles Edwards chandelier. French Art Deco antiques, sophisticated curved ebony paneling and black enamel detailing create the feeling of a residential environment while a series of neoclassical arches and vaults evoke a shopping promenade.
For more information, visit www.bananarepublic.eu.