GFG Bakery-Café Plans to Triple Existing Portfolio with 31-Unit Deal

by Katie Lee

Long Island, N.Y. — Greek from Greece (GFG) Bakery-Café, an authentic fast-casual concept raising the bar of Greek cuisine in America, has finalized a deal that will rapidly expand its portfolio from 10 to 41 locations. Thirty of the new locations will open in Long Island, N.Y., and one will open in Stamford, Conn. The significant expansion fuels momentum for GFG Bakery-Café, which recently acquired and rebranded its biggest New York-based competitor and opened a new location in Tampa, Fla.

The new GFG Bakery-Cafés will be housed in converted Dairy Barn drive-thru convenience stores that were in operation for more than 70 years. Most of the locations will retain a drive-thru, with a focus on to-go and grab-and-go foods, and some will also feature an eat-in dining area. The drive-thru feature is a first for the fast-casual brand, which has previously focused on eat-in cafés and kiosks.

“Greece has an amazing and storied coffee and café culture,” says Dan Rowe, CEO and founder of Fransmart, the industry leader in franchise development. “GFG sees this untapped segment as the biggest opportunity in the restaurant business. The company invested in a big, big way — buying out competitors and chains like Dairy Barn to quickly convert to GFG restaurants.”

GFG Bakery-Café opened its first location in 2017. Nine other locations soon followed throughout Manhattan and New Jersey, and a new location in Tampa, Fla., opened in December 2019.

This expansion will increase GFG Bakery-Café’s footprint to more than 40 locations, making it the dominant brand in Greek cuisine. With more deals in the pipeline, GFG projects over 100 units will be open and in progress by the end of the year.

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SOURCE: GFG Bakery-Café

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