Boston — Gong cha, a premier bubble tea brand with more than 230 locations throughout 20 states as well as Washington, D.C., and Puerto Rico in the U.S., and nearly 2,200 stores across the globe, has appointed Mark Treptow as vice president of franchise sales & development for the Americas. A seasoned executive in franchise sales and development, Treptow brings a wealth of experience, and a track record of transforming emerging restaurant concepts into large national and international brands.
Before joining Gong cha, Treptow served as senior director at Fransmart, a leading franchise development company. During his over 14-year tenure, Treptow was instrumental in the franchise success stories of several prominent brands. He played a pivotal role in the transformation of Freshii from a handful of units into a publicly traded company with over 400 locations across 20 countries. Additionally, he helped grow The Halal Guys from a street cart in New York City to an internationally recognized brand, and facilitated the expansion of Rise Biscuits & Chicken from a single location to 160+ units in development across 14 states.
In addition to continuing to build on the brand’s established presence coast to coast, Gong cha is starting to target more of the top 50 metropolitan areas of the country. As vice president of franchise sales & development, Treptow will oversee all aspects of franchise development, including identifying and securing new franchise partners, supporting existing franchisees and implementing strategic initiatives to drive the brand’s expansion.
“We are thrilled to welcome Mark Treptow to the Gong cha family,” says Geoff Henry, president of Gong cha Americas. “Mark’s impressive track record and deep understanding of the franchise landscape will be crucial as we launch our direct franchising efforts here in the U.S. His expertise and leadership will undoubtedly contribute to the continued success of our brand as we look to partner with experienced multi-unit and multi-brand operators.”
Founded in Taiwan in 2006, Gong cha is the world’s premier bubble tea brand with nearly 2,200 locations across 24 countries. For more information, visit https://gongchafranchising.com/.
SOURCE: Gong cha