Atlanta — GoTo Foods LLC has announced the international debut of Moe’s Casa Mexicana, a reimagined concept born from Moe’s Southwest Grill, alongside a 45-unit master franchise agreement in India with Unify Foodworks. This milestone marks the first international concept purpose-built for the Moe’s Southwest Grill brand. GoTo Foods now has 60% of its development pipeline focused outside the U.S.
Moe’s Casa Mexicana is the global evolution of the beloved Moe’s Southwest Grill brand, created to meet the rising demand for fast-casual Mexican cuisine in international markets. Built from the ground up using insights from more than 2,000 consumers across six countries, the concept blends craveable, bold Mexican flavors with locally relevant menu adaptations and flexible real estate formats optimized for growth in emerging global markets.
“Launching Moe’s Casa Mexicana marks a defining moment for GoTo Foods as we expand another iconic brand onto the global stage,” says Jim Holthouser, chief executive officer of GoTo Foods. “Our platform company model has already powered successful international growth for brands like Cinnabon and Auntie Anne’s, and now we’re applying that same proven approach to Moe’s Southwest Grill. With the right balance of global strategy and local market flexibility, we’re delivering consistency, innovation and operational excellence across continents.”
Tailored for scalability, Moe’s Casa Mexicana offers full-scale, in-line, dine-in and kiosk formats. The smaller footprints and dedicated international supply chain support make the concept ideal for high-density urban areas and developing markets alike.
India will be the first market to welcome Moe’s Casa Mexicana, with the first location opening this year under a multi-unit agreement with experienced operators Unify Foodworks. The franchisees signed an agreement to develop 45 locations by 2033.
GoTo Foods currently operates in 65+ countries and territories, with more than 2,000 international commitments in the pipeline as of May 26, 2025. The company is actively targeting expansion in high-potential markets including the UK, Australia, South Korea, Saudi Arabia and the UAE.
Atlanta-based platform company GoTo Foods (formerly known as Focus Brands) is a leading developer of global multi-channel foodservice brands. As of June 30, 2025, GoTo Foods, through its affiliate brands, is the franchisor and operator of over 6,900 restaurants, cafes, ice cream shoppes and bakeries in all 50 states and over 65 countries and territories under the Auntie Anne’s®, Carvel®, Cinnabon®, Jamba®, Moe’s Southwest Grill®, McAlister’s Deli® and Schlotzsky’s® brand names, as well as the Seattle’s Best Coffee® brand on certain military bases and in certain international markets. For more information, visit www.gotofoods.com.
SOURCE: GoTo Foods