GreenbergFarrow Hires New Director of Retail Design

by Nate Hunter

Atlanta — Ali Yadegari has joined Atlanta-based GreenbergFarrow as the director of retail design. Previously, he was with Bob Evans Farms, where he headed the firm’s remodeling program.


Atlanta — Ali Yadegari, a retail architecture executive with more than 25 years of experience, has joined Atlanta-based GreenbergFarrow as the director of retail design. His responsibilities will include developing prototypes for chain stores and restaurants, providing design services for existing clients, and business development. He will be based in Columbus, Ohio.

“Ali is the perfect fit at the right time for GreenbergFarrow,” says Essie Ghadrdan, president and CEO. “As the economy continues to improve, we expect the growth of our retail practice to accelerate its growth, and Ali will be a crucial part of that effort.”

Prior to joining GreenbergFarrow, Yadegari served as the vice president of design and development at Bob Evans Farms Inc., where he directed all strategic design initiatives for 569 Bob Evans restaurants and 145 Mimi’s Café restaurants. He headed up the firm’s remodeling program, creating a totally new environment and dramatically changing its image. 

YadegariPreviously, Yadegari was the director of architecture for Limited Brands. In that capacity, he communicated the brand strategy, design intent and vision to the design and construction team.

Founded in 1974, GreenbergFarrow is a national architecture, planning, engineering and development services firm with offices in Atlanta, New York, Chicago, Los Angeles, Fresno, Dallas, Boston, Phoenix and Somerset, N.J. Specializing in major mixed-use, retail and residential developments and rollout programs, some of the firm’s prominent developer and retail clients include IKEA, Gap Inc., Limited Brands, Whole Foods, The Home Depot, The Related Companies, Forest City Ratner, Toll Brothers and Vornado Realty Trust.

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SOURCE: GreenbergFarrow

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