San Francisco — GreenRow, portfolio brand of Williams-Sonoma, Inc., has opened the brand’s first-ever brick-and-mortar store, prominently located in New York City’s SoHo neighborhood. The new flagship store marks a major milestone for the brand taking GreenRow’s mission-driven approach to thoughtfully designed and responsibly crafted home furnishings into a physical retail experience.
Located at 47 Howard St. in New York City, the new GreenRow SoHo store is designed to feel like a lived-in home rather than a traditional showroom — inviting customers to slow down, explore and experience GreenRow’s commitment to quality, sustainability and timeless design. The store highlights GreenRow’s dedication to creating heirloom quality furniture and textiles by showcasing the brand’s products that are designed to last, age beautifully and minimize environmental impact. Customers visiting the store will be able to explore the brand’s full assortment of furniture, lighting, textiles, rugs and décor, alongside a curated selection of original art, one-of-a-kind vintage and found pieces available for purchase.
“GreenRow is a powerful example of the entrepreneurial spirit and passion for creativity that exists within our company,” says Laura Alber, president and CEO of Williams-Sonoma, Inc. “The new SoHo store embodies the exuberance of GreenRow’s unique style and embraces the brand’s mix of colorful details paired with traditional design elements. We look forward to welcoming customers into our new store, and we are grateful to the team that created such an inviting and inspiring space.”
“Our customers care deeply about how things are made and how they live in their homes,” says Jaimee Seabury, vice president of GreenRow. “The new store creates the opportunity for us to showcase our assortment and tell the stories behind each GreenRow product in a more tactile, immersive way — allowing customers to experience the craftsmanship behind each piece.”
Launched in 2023, GreenRow offers thoughtfully designed furniture, rugs, bedding, bath, baby, tabletop, lighting and décor. The collections showcase a commitment to craftsmanship and prioritize responsibly sourced materials — including linen, cotton, wood and recycled fibers — selected for their quality, durability, and reduced environmental impact. For more information, visit www.GreenRow.com.
Williams-Sonoma, Inc. is a digital-first, design-led and sustainable home retailer whose brands include Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow.
SOURCE: Williams-Sonoma, Inc.