Berkeley, Calif. — Grégoire, a trailblazing fine-fast-casual restaurant concept, is wrapping up a pivotal year — not only celebrating its 21st anniversary, but also a year of strategic growth. Founded in 2002 by French-trained chef Grégoire Jacquet, the brand has revolutionized the culinary scene by offering high-quality, fine dining-style food in a convenient carry-out format. Looking ahead to 2024, the focus will be on further franchising efforts, particularly in the Bay Area.
“It has been a learning experience for us — a year of setting up and really finding out what works,” Jacquet said. “We’re focused on fine-tuning the digital experience for our customers and adding new platforms for delivery, ensuring that our operations are strong and our supply chain is well-established. We are looking for our first franchisee and are excited about the potential growth.”
The brand has seen steady YOY growth over the past few years, with revenues coming in at $1.54 million in 2022, up from $1.18 million in 2019. Now, Grégoire is ready to bring that lucrative model to more communities across the country.
“Our goal is to sign our first franchisee by year-end, showing our readiness to start and grow rapidly,” says Jacquet. “Grégoire franchisees will have the opportunity to follow a proven system and benefit from decades of experience in the restaurant industry.”
Jacquet adds: “Today, consumers don’t want to choose between quality and convenience — they are eager for higher-quality options that don’t require full, sit-down service. Grégoire fills that void with a unique rotating menu, which changes quarterly to reflect the seasonal availability of locally sourced ingredients, and consistently fantastic housemade recipes, available on-the-go.”
The secret ingredient is the brand’s unique culinary hub-to-store kitchen model, which leverages preparation and distribution centers for the fresh, housemade ingredients that make Grégoire stand out.
In 2002, Grégoire opened its doors as the first fine-fast-casual restaurant concept that serves gourmet sandwich and salad dishes, its famous potato puffs and scratch-daily fresh-made french fries, all served in a custom-designed takeout box. After two decades of serving the local Berkley, Calif., community, Grégoire has launched franchising opportunities in the Greater Bay Area. For more information, visit www.gfranchise.com.
SOURCE: Grégoire