New York City — Gregorys Coffee, a culture-defining coffee brand born in New York City, has officially launched its franchise program. After nearly 20 years of perfecting the craft coffee experience and scaling to more than 50 cafés, Gregorys is expanding through franchising with a proven brand, a time-tested model, deep guest loyalty and infrastructure built for long term growth.
Since opening its first café in Manhattan in 2006, Gregorys has spent two decades earning loyalty through a quality-first approach that touches every part of the guest experience — from the coffee in the cup to the people behind the counter. Over time, the brand has built strong equity and an operational foundation that sets the stage for its next chapter of growth.
At the heart of the brand is its commitment to creating spaces that feel personal — cafés that serve as a daily ritual, a neighborhood gathering spot and a true “third place” for guests beyond home and work. Coffee continues to be roasted through Gregorys’ New York City roastery, bringing freshness and consistency to every location, while scratch-made pastries, seasonal offerings and culinary innovation drive repeat visits throughout the day.
After years of building, operating and refining its model at scale, Gregorys decided the time was right to grow alongside franchisees who share its commitment to quality, backed by Craveworthy Brands, a multi-brand restaurant franchisor and full-stack hospitality platform.
“We’ve spent years building Gregorys with intention and care to ensure it stood the test of time before opening the door to franchising,” says Gregory Zamfotis, founder of Gregorys Coffee. “We wanted to grow in a way that protects what makes Gregorys special — the taste of our coffee, the feel of our experience. With the support of an industry leader, we’re partnering with passionate operators who share that love for the hustle and grind and want to bring something meaningful to their communities.”
Through the program, franchisees gain access to deep expertise across real estate, training, operations, supply chain, culinary, marketing and technology. Craveworthy’s infrastructure has been built through scaling emerging and legacy restaurant brands nationwide, providing Gregorys operators with a trusted playbook designed for sustainable growth. Support begins with data-backed site selection, comprehensive onboarding and store training, followed by ongoing operational guidance to help owner-operators build strong teams and execute consistently.
With the strength of a rapidly growing hospitality portfolio, Craveworthy provides streamlined systems, purchasing power and centralized resources that allow franchisees to stay focused on delivering exceptional guest experiences.
“In my 30 years in the restaurant industry, the brands that endure start with an excellent product — but even more, they’re built on people, purpose and genuine loyalty,” says Gregg Majewski, CEO and founder of Craveworthy Brands. “Gregorys has that soul. It is a coffee brand that has stood the test of time, earned a devoted community of ‘Gregulars’ and now has the systems and support in place to expand above and beyond.”
Gregorys’ initial franchise growth is focused on high-density, high-opportunity markets where specialty coffee is part of the daily routine — from urban neighborhoods and commuter hubs to college towns and lifestyle centers.
The brand is well-positioned to develop across key regions, including the Southeast, Mid-Atlantic, Midwest, Mountain West and select West Coast markets.
Gregorys officially kicked off its franchise program on Feb. 17, 2026.
Founded in 2006 in Manhattan, Gregorys Coffee is a coffee roaster created by Gregory Zamfotis and his family on the belief that good coffee, good food and good people fuel the every day. For more information, visit www.gregoryscoffee.com.
Craveworthy Brands is the parent company of Shaquille O’Neal-founded Big Chicken, Bd’s Mongolian Grill, Dirty Dough, Flat Top Grill, Fresh Brothers Pizza, Genghis Grill, Gregorys Coffee, Hot Chicken Takeover, Krafted Smashburgers, Lucky Cat Poke Co., Nomad Dawgs, Pastizza Pizza & Pasta, Scramblin’ Ed’s, Sigri Indian BBQ, Soom Soom Mediterranean, Taim Mediterranean Kitchen, The Budlong Southern Chicken and Wing It On!. For more information, visit www.craveworthybrands.com.
SOURCE: Craveworthy Brands