Guitar Center Names New Executive Vice President

by Nate Hunter

Los Angeles — The newly created position coincides with Guitar Center’s 50th anniversary.


Los Angeles — Guitar Center has appointed Michael Amkreutz to the position of executive vice president, marketing, merchandising and e-commerce, for the Guitar Center brand. Amkreutz will be responsible for all aspects of GC’s product assortment, in-store merchandising, marketing campaigns and e-commerce strategy. 

Amkreutz joins Guitar Center from Systemax North American Technologies, where he most recently held the role of chief marketing officer. His expertise in marketing, merchandising and technology, developed over the years at companies such as Sears, Newegg, Hannspree North America and Sharp Electronics, made him the ideal choice for this critical role in the organization.

Guitar Center is the world’s largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ and lighting equipment, with more than 260 stores across the U.S. This year, 2014, marks the 50th anniversary of the Guitar Center brand. In addition, the Music & Arts division operates more than 120 stores specializing in band & orchestral instruments for sale and rental, serving teachers, band directors, college professors and students since 1952. For more information, visit





SOURCE: Guitar Center


You may also like